Growing New Potential with a Local Business

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I first connected with Alpine Gardens as a customer, frequently popping in to the locally-owned alpine garden store. I loved the unique atmosphere and friendly staff, and reached out to see if they needed marketing support. The owner was eager to jumpstart social media efforts, and that's were we began!

Developing Social Media Content

As a hobby plant lover, I quickly dove into the world of high-alpine gardening and plants to learn more about the business while developing social media content. I used a mix of designed content and photography that I took at the store to develop content. 

Social Media Impact

In just two months of working together, we:

• Increased Alpine Garden's Facebook and Instagram impressions by 897%
• Increased Alpine Garden's reach by 3,300% 
• Increased Alpine Garden's content interactions by 100%

Public Relations Efforts

I also reached out to the Town of Silverthorne to collaborate on a feature about Alpine Gardens. They interviewed the owner for their blog, took photos of the store, and posted the story to their audience of 10,000+ on social media.

I connected with a highly-regarded attorney in California to support his firm’s marketing efforts. Our initial engagement only centered on creating two blog posts per week, but our scope quickly accelerated into social media management, content marketing, newsletter management, and downloadable guide development.

Social Media Results

I took over the management of his personal LinkedIn page, as well as the Facebook and LinkedIn pages for his firm. We also expanded to include Twitter and Instagram pages for his firm.

• We generated over 20,000 impressions on his LinkedIn page in nine months of working together, representing a 940% increase in organic impressions. 
• We also increased his engagement by more than 480% in the same time period.

Content and Blog Efforts 

• Over the course of one year working together, I wrote over 75 blog posts for his website on a variety of topics.
• I collaborated closely with an SEO expert to create content around specific topics and SEO-driven keywords.

Newsletter Management

I managed the firm’s monthly newsletter to more than 8,000 recipients. 

• Open rates ranged from 50-62%, which vastly exceeds the industry average of 22-25%. 
• The firm received numerous referrals and cases stemming from the newsletter.

Guide Development

I developed two downloadable guides designed to drive lead-generation efforts, including A Client’s Guide to Working With Your Lawyer and the Layoff Survival Guide.

In the fast-paced world of telecommunications, building strong customer relationships is crucial for long-term success. I worked with a large telecom company to enhance customer engagement and strengthen these connections, leading to the launch of an innovative e-newsletter program. This initiative not only aimed to keep customers informed but also to create a platform for consistent and meaningful communication.

Achieving High Engagement 

Within the first six months, the e-newsletter achieved an impressive average open rate of 35%, higher than the industry standard. This high engagement rate was a testament to the relevance and quality of the content we provided. Customers appreciated the timely information and the effort to keep them informed about the latest developments in telecommunications.

Social Media Results

Beyond just opening emails, our customers actively engaged with the content. The e-newsletter featured links to our social media platforms, encouraging readers to follow us for more updates and interactive content. This strategy led to a 13% increase in our social media following, expanding our reach and creating additional channels for customer interaction.

Lasting Impact 

The newsletter not only boosted customer engagement but also strengthened brand loyalty. Customers feel more connected to the company, appreciating the regular communication and valuable insights. This initiative has proven that a well-executed e-newsletter can be a powerful tool in building and maintaining strong customer relationships in the telecommunications industry.